If you are planning to shoot your company video, hiring a spokesperson can be included on your checklist. While this can be a great idea, it can also turn out disastrous. It is important to identify who you want to use as your spokesperson.
Is it an actor? Is it one of your employees? One of your satisfied clients? Or perhaps yourself?
Remember, deciding on this matter surely has a long-term impact to your business, so you better be careful.
To help you come up with a sound decision, I have compiled some tips for you.
Your spokesperson is a representation of your company
This is actually the first thing you should think about. The person you will choose to be your company’s spokesperson will play a huge role on your branding efforts in general.
Since you will be circulating your company videos all over the Internet, you must select a spokesperson who has his or her own ideas and opinions.
Not only these, but s/he must also be able to express these ideas to engage with your market and spur curiosity and loyalty with your brand.
Perhaps you have watched news about CEO’s and actors who happened to be spokespersons of specific brands that have been slammed on social media. Worse, some have even been banned in certain locations.
This is because their ideas and opinions are contrary and degrading for certain groups. Hence, the more you need to be extra selective with hiring your spokesperson.
Company Employee Vs Actor Vs Yourself
Let’s discuss these three options you have.
First, if you’re thinking about using your company’s top official or any other employee, you have to consider how long they are going to stay.
It is natural to have employees come and go. If this happens after you have filmed your company video and you have your spokesperson running to your competitor, then you can imagine how much loss you can have.
You have to re-do everything over again. Unless you let them sign a binding contract, then you have no control over their loyalty.
The scenario above makes it ideal for any brand with ample marketing budget to use an actor as their company spokesperson. When you work with actors, they sign a contract with you, which makes the shelf life of your videos longer. Plus, you also get to take advantage of their following.
In addition, actors deliver the script naturally on camera compared to non-actors. Their acting skills make your videos more compelling. However, take note that you would be spending a pretty large sum of money for an actor’s talent fee.
Finally, there are instances when the best option for your company’s spokesperson is none other than yourself. This is especially applicable if you run a small, family-owned business. Who can tell your brand’s story better than you, right?
Another instance wherein you must be your own spokesperson is when you are representing your services. This applies to doctors who own a clinic, lawyers with their own law firms, engineers and architects with who run a construction business, and so forth.
You see, it is just a matter of identifying who will represent your brand first, and of course, knowing how much budget you are putting into it.
What to Do Next After Selecting your Company Spokesperson
After you have successfully picked the best candidate to become your company’s spokesperson, it is time to get into action. Hiring the right video production company or individual is equally as important as choosing your spokesperson. What would an ideal spokesperson achieve when your company videos end up looking unprofessional and cheap? Great videos come with great skills, remember that. You can’t simply put all your video marketing budget to the actor you are hiring and then simply hire someone who claims that he can shoot and edit your videos. You need an experience person or team to do this.
Now, how can you hire the best video producer and editor for your company videos? Of course, you can browse the net or ask for recommendations from your colleagues and family. Whichever way you prefer, make sure you look at the candidates’ portfolio. You can even ask for a free quote and free consultation from them so you can weigh your options better.